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The Ultimate Guide to Google Ads Quality Score

22Jun

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Finance

The Ultimate Guide to Google Ads Quality Score

In Summary: Quality Score is influenced by multiple factors beyond just keyword performance. Understanding and optimizing different levels of Quality Score can significantly improve your Google Ads campaigns. Google Ads Quality Score is a crucial metric that impacts the effectiveness of your campaigns. While most advertisers are familiar with the visible Quality Score at the keyword level, there are additional layers of Quality Score that play a significant role in your ad performance. This guide provides a comprehensive overview of the different types of Quality Score, why they matter, and practical steps to enhance your Quality Score. Types of Quality Score Account-Level Quality Score:This score reflects the historical performance of all keywords and ads in your acco...

Russia to US: Let’s Talk, but Ukraine Must Top Agenda

21Jun

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World news

Russia to US: Let’s Talk, but Ukraine Must Top Agenda

In this photo released by the Russian Defense Ministry Press Service on Friday, June 21, 2024, Russian soldiers fire an anti-aircraft gun at an undisclosed location in Ukraine. PHOTO: RDMPS In Summary: Russia calls for extensive security discussions with the United States, emphasizing the need to include Ukraine. The U.S. maintains that negotiations over the war in Ukraine are solely a matter for Ukraine. On Friday, June 21 ,2024, Russia underscored the critical need for 'comprehensive' security discussions with the United States, emphasizing the inclusion of Ukraine in these talks. When asked about Russia's readiness to discuss nuclear risks with America, Dmitry Peskov, speaking on behalf of the Russian government, stated, 'It is impossible to rip out any individual seg...

Mt Kenya to Court Other Communities in 2027, Gachagua Says; Azimio Vows Impeachment Defense

21Jun

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Mt Kenya to Court Other Communities in 2027, Gachagua Says; Azimio Vows Impeachment Defense

DP Rigathi Gachagua and Kiambu Senator Karun'o Thangwa attend the consecration of Bishop Benson Kamau Kiengei as the Bishop of Jesus Compassion Ministry (JCM) in Ruiru, Kiambu County on June 21 . PHOTO: DPCS In Summary: Deputy President Rigathi Gachagua announces Mount Kenya's intention to forge alliances with other communities ahead of the 2027 elections, emphasizing unity and political strength. Azimio coalition, led by Kalonzo Musyoka, pledges staunch opposition to any attempts to impeach Gachagua, highlighting solidarity and readiness to protect his leadership. Deputy President Rigathi Gachagua has unveiled Mount Kenya's strategic approach for the 2027 elections, declaring the region's readiness to collaborate with other communities. Speaking during the consecration...

We Stand Behind DP Gachagua, Says Wamuchomba

21Jun

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Politics

We Stand Behind DP Gachagua, Says Wamuchomba

File Image of Githunguri MP Gathoni Wamuchomba. IMAGE | Courtesy In Summary: Support for Deputy President: Githunguri MP Gathoni Wamuchomba expresses strong backing for DP Gachagua. Call for Unity: Wamuchomba urges the Mount Kenya region to support Gachagua and respect his leadership. Githunguri MP Gathoni Wamuchomba has voiced unequivocal support for Deputy President Gachagua, asserting that Kenyans fully endorse him. Speaking in Ruiru on Friday, Wamuchomba emphasized the importance of upholding the constitutional rights of both the Mount Kenya region and all Kenyans. "We are tired of this government and we will not allow anyone to use us anymore," Wamuchomba stated. She underscored the need to respect Deputy President Gachagua, highlighting his capability to u...

Drama in Bondo and Msambweni as Youth Carry Coffin to MPs’ Offices Over Finance Bill Vote

21Jun

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Headlines

Drama in Bondo and Msambweni as Youth Carry Coffin to MPs’ Offices Over Finance Bill Vote

A group of Bondo Sub-County residents protests after their MP backs the Finance Bill 2024. IMAGE | X In Summary: Residents in Bondo and Msambweni demand explanations from their MPs for voting 'Yes' on the Finance Bill 2024. Protesters carry a coffin labeled '#RejectFinanceBill2024' to express their anger. There was drama on Friday as residents of Bondo and Msambweni Constituencies marched to their respective Members of Parliament offices, demanding explanations for their votes during Thursday's Finance Bill 2024 debate in Parliament. Bondo MP Gideon Ochanda and his Msambweni counterpart Feisal Bader supported the controversial Finance Bill 2024, a decision that outraged their constituents. Residents questioned who had instructed their representatives to vote 'YES.'...

‘7 Days of Rage’: Gen Z Protestors Announce Week-Long Demonstrations Declaring #TotalShutdown

21Jun

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‘7 Days of Rage’: Gen Z Protestors Announce Week-Long Demonstrations Declaring #TotalShutdown

A Gen Z protester holds a placard during the #OccupyParliament protests on Thursday, June 20, 2024. PHOTO: COURTESY In Summary: Week of Protests: Gen Z plans a week-long series of demonstrations against the Finance Bill 2024. Multiple Activities: The protests include visits to key locations, national calls to action, and a final march to State House. Kenya's Generation Z is set to showcase their unyielding resolve against the Finance Bill 2024 with a series of demonstrations scheduled for the coming week. Building on their active online presence with hashtags like #OccupyParliament and #JusticeForRex, the youth have now coined #TotalShutdown for their upcoming protest. A widely shared poster on social media reveals that the youth will participate in a seven-day protest...

Second Protestor Dies in Aftermath of Thursday’s Anti-Finance Bill 2024 Protests

21Jun

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Second Protestor Dies in Aftermath of Thursday’s Anti-Finance Bill 2024 Protests

Screenshot of Evans Kiratu confronting a police officer near Nyayo Stadium on June 20. Photo: X. In Summary: Evans Kiratu dies from injuries sustained during June 20 protests. Nationwide protests over Finance Bill 2024 result in widespread injuries and arrests. Evans Kiratu, a participant in the nationwide protests against the Finance Bill 2024, tragically succumbed to injuries sustained during the demonstrations on Thursday, June 20. Kiratu, allegedly struck by a tear gas canister in his groin area, passed away at Kenyatta National Hospital on Friday, June 21. Kiratu was rushed to the hospital by concerned individuals where he received urgent medical attention for severe injuries and internal bleeding. Chris, one of those involved in transporting Kiratu, confirmed...

Comedian Eric Omondi Arrested Outside Parliament

21Jun

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Headlines

Comedian Eric Omondi Arrested Outside Parliament

Screenshot of comedian Eric Omondi being arrested outside Parliament Buildings on June 21, 2024. Image | Courtesy In Summary: Eric Omondi arrested while protesting against Finance Bill 2024. This is Omondi's second arrest outside Parliament within a month. Comedian Eric Omondi has been arrested during a protest outside Parliament Buildings. In a video obtained by Topnews.co.ke, Omondi, along with a few others dressed in red clothes, was seen protesting. The comedian and activist was riding a horse, leading the march when police officers approached them. "Power to the people," they were heard chanting. The officers then pulled Omondi off the horse and detained him. On Thursday, Omondi had posted on social media platform X, criticizing legislators who voted in...

Wiper Party to Discipline MPs Who Voted ‘YES’ to Finance Bill 2024

21Jun

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Politics

Wiper Party to Discipline MPs Who Voted ‘YES’ to Finance Bill 2024

Wiper Leader Kalonzo Musyoka addresses the crowd in Githunguri Constituency on April 24, 2024. (PHOTO: Kalonzo Musyoka) In Summary: Wiper Party plans to discipline MPs who backed the Finance Bill 2024. Dadaab MP Farah Maalim among those facing disciplinary action. The Wiper Democratic Movement has announced plans to take disciplinary measures against its Members of Parliament who voted ‘YES’ to the controversial Finance Bill 2024. In a clear statement, the party highlighted that its legislators were instructed to vote against the bill. Those who disobeyed this directive are now set to face consequences. The party reiterated its firm stance, emphasizing that no exceptions would be made once the disciplinary process begins. Among those facing disciplinary action is D...

Police Officer Who Lost Both Arms in Teargas Explosion Recounts His Ordeal

20Jun

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Police Officer Who Lost Both Arms in Teargas Explosion Recounts His Ordeal

Injured Police Inspector David Maina recuperating at Nairobi West Hospital. PHOTO | COURTESY In Summary: Inspector David Maina recounts losing both arms during anti-Finance Bill protests. Tourism CS Alfred Mutua condemns protests, blaming civil society groups for inciting violence. Inspector David Maina, a police officer who lost both arms during the anti-Finance Bill protests on Tuesday, is currently recuperating at Nairobi West Hospital. Speaking to the media from his hospital bed on Thursday, Maina recounted the horrific incident that occurred in Nairobi's CBD. Maina, along with his colleagues, was on duty to maintain order during the ‘Occupy Parliament’ protests when he accidentally detonated a tear gas canister and delayed releasing it, causing it to explode in hi...