Summary:
1) Business sources advise against stopping your marketing efforts once a first-time customer makes a purchase.
2) If you’ve given a customer a positive experience, you’ve given them a cause to work with you once more should the need ever arises.
You shouldn’t stop marketing once a first-time customer has completed a purchase because it costs five times as much to gain a new customer as it does to lose an existing one.
Identify your opportunities for cross-selling, upselling, and repeat purchasing
Your current clients already know, like, and trust you since they have already made a transaction from you.
If your customers had a positive experience, they would be more likely to return to you if the need ever arose.
You should still delight your customers even if the necessity isn’t present (in situations where it’s a one-time buy with no upsell opportunities).
Word of mouth marketing is a potent (and cost-free) tactic.
Finally, keep in mind that if you just provide excellent services, a customer will serve as your marketing agent.
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